Parachute Safe Kids Week (SKW) is Parachute Canada’s annual campaign to raise public awareness of child safety issues in Canada, encouraging community involvement as part of the solution. This year, Parachute Safe Kids Week takes place May 30 to June 5, 2021. The topic of 2021’s Safe Kids Week digital campaign is outdoor play, encouraging children to #PlaySafeOutdoors and engage in active, unstructured and exciting play, daily.
With fewer than five per cent of children and fewer than one per cent of youth meeting movement behaviour guidelines during COVID-19 restrictions, outdoor play is more important than ever for kids. Parachute wants kids to #PlaySafeOutdoors to encourage mental, physical, social and emotional well-being. Parachute is encouraging parents to support their kids to #PlaySafeOutdoors, engaging in active, unstructured and outdoor play, daily.
Everyone is encouraged join in the conversation on social media using the hashtags #PlaySafeOutdoors and #SKW2021 and don’t forget to tag @ParachuteCanada so they can share your posts!